L2 research analyzes and quantifies trends in digital, providing insights aimed at improving brands’ digital competence. View a sample of our research here.
L2 is a benchmarking and education firm, helping member brands shape their digital roadmap and achieve greater ROI on human, creative and financial capital. We provide our member brands with actionable, data-driven insights on their digital performance at a fraction of the cost of traditional consulting. We achieve this through our proprietary Digital IQ Index® research.
L2 Digital IQ Index® is the global standard for determining a brand’s digital competence, analyzing more than 850 data points across four dimensions: Site & E-Commerce, Digital Marketing, Social Media and Mobile. We quantitatively diagnose brands’ digital strengths and weaknesses and rank peer-to-peer performance within the following verticals:
Click on the icons below to see the reports currently available in each vertical:
L2 Intelligence Reports complement L2’s flagship Digital IQ Index® with a deeper dive on platforms or geographies of future growth. Critical areas of investigation include: Mobile, Video, Emerging Platforms; APAC, Brazil, Russia and India. View an interactive example of an Intelligence Report here.
L2 Insight Reports provide an in-depth analysis of specific tactics, platforms and product categories identified in our Digital IQ Index® reports.
L2 is committed to keeping its members ahead of what’s next in digital. To facilitate this, we host a series of educational events that bring together industry experts, academics and thought leaders.
L2 Events include:
Executive Education Clinics: L2’s version of the one-day M.B.A., our quarterly clinics offer members an in-depth look at the issues, trends, strategies and technologies changing the face of digital.
Research Briefings: Held in cities across the world several times a month, these working sessions, typically over breakfast or lunch, provide members with data and insights from L2’s research portfolio.
The Forum: A TED-style event that gathers CEOs, industry experts, academics and thought leaders who speak to innovation and inspiration. Senior executives from the world’s most iconic brands are in attendance.
L2 Members have access to online tools that track the real-time performance of their brand versus more than 3,000 consumer brands across the globe on social platforms. Members also have access to our database of more than 2,400 graphs and 1,200 case studies for their use. L2 provides vendor recommendations and other flash consulting to our members.