The Daily

How Important is Measuring Social Media’s ROI?

By L2 | 21 November 2013

In our newest video interview, L2 Founder Scott Galloway discusses measuring social media’s ROI–one of the most difficult tasks for brands’ digital teams. Prompted by a comment from Nordstrom Direct President Jamie Nordstrom at our Forum earlier this month that his team was “taking a break” from the fruitless task, as well as our Social Platforms report which found social media to be an ineffective driver of site traffic, Galloway offers both his interpretation of Jamie’s statement, as well as broader insights into the role of social media and all of digital for retailers.

Share this story

Tags: , , , , , , , ,

Don't miss daily
updates from L2, Inc.

L2's The Daily

Don't miss the latest news at the intersection of business and digital.


We're Social

Find us and follow us on:

Facebook Twitter Pinterest Vimeo LinkedIn Instagram