Nielsen Reports on the ‘State of the Appnation’
By L2 | 16 May 2012
How many apps do you have on your smartphone? 30? 40? According to new data from Nielsen, the number is likely 41. Last year, the average U.S. smartphone boasted 32 mobile apps, but this year saw an uptick of 9–a 28 percent increase. This growth is particularly impressive given that more than half of all mobile subscribers (234 million total) have now opted for smartphones, and that in the past year the number of Americans who own a smartphone has jumped from 35 percent to 50 percent. Not all smartphones are equal app downloaders, however. The increasing popularity of Android and iOS, whose units sold have more than doubled since 2011, are the major driver of the recent app appetite: since April of this year, these two have made up a staggering 88 percent of all apps downloaded.
One thing that hasn’t changed in the mobile arena in the past 12 months is the apps people are downloading most frequently. Same as last year, the five most popular in 2012 (so far) are: Facebook, YouTube, Android Market, Google Search and Gmail. Despite having almost 10 more apps to choose from, smartphone users only spend two additional minutes per day (39 versus 37) accessing them than they did in 2011. Interestingly, relative to time spent on mobile web, time spent on mobile apps showed a more significant increase of 10 percent.
(Images via L2, Nielsen Wire)
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