A social media shakeout is looming as clear winners and losers begin to emerge. Brands on average are present on 7.5 social platforms. As the cost of social increases and budgets remain constrained, this is unsustainable and brands will be forced to pick their partners. The second annual L2 Intelligence Report: Social Platforms assesses the social investment and performance of 382 brands across eight verticals (Auto, Beauty, Beer, Fashion, Personal Care, Retail, Sportswear, and Watches & Jewelry) and 17 platforms. This data-driven report offers insight into which brands and platforms are effectively navigating the shifting social media terrain. Our aim is to provide data, best practices, and case studies to help managers achieve greater return on investment.
L2 is a subscription-based business intelligence service that benchmark the digital competence of brands. We provide our member brands with actionable, data-driven insights on their digital performance.
L2 members have full access to our research, data and intelligence tools as well as participation at our events. Annual membership is open to brand or industry partners.
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