Digital IQ Index®

China 2010

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The Study

The first study of its kind, the L2 Digital IQ Index®: China benchmarks the online performance of 100 prestige brands in the world’s fastest-growing market. The study scores each brand against more than 100 qualitative and quantitative data points and assigns them a Digital IQ ranking of Genius, Gifted, Average, Challenged, Feeble, and Luddite.

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