Research

Digital IQ Index®

Fragrance 2012

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The Study

L2’s inaugural Digital IQ Index®: Fragrance report benchmarks the digital competence of 63 global fragrance brands, looking at 350 data points across four dimensions: Site, Digital Marketing, Social Media and Mobile.


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Top 10 Ranking

Brand Class . Brand Class
1. Victoria’s Secret Genius . 7. Chanel Gifted
2. Burberry Genius . 7. Yves Saint Laurent Gifted
3. Ralph Lauren Genius . 9. Justin Bieber Gifted
4. Lancôme Gifted . 10. Thierry Mugler Gifted
5. Clinique Gifted . 10. Axe/Lynx Gifted
5. Dior Gifted . Ranking out of 80 brands

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