The L2 Gen Y Affluents: Media Survey addresses millennials’ modes of media consumption and how they interact with brands within the various media. The 535 affluents studied expect to double their income within five years. Digital media is trouncing traditional channels with Gen Y, the largest U.S. consumer group. Deft marketers are recognizing the value of investing in their own sites, social media platforms, and mobile apps. L2 surveyed nearly 1000 high-achieving and high-earning Gen Y adults for this study. Refined to a panel of 535, on average this sample set is on a trajectory to earn more than $80,000 in the short-term and double their income within the next five years.
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