Research

Digital IQ Index®

Sportswear 2012

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The Study

L2’s inaugural Digital IQ Index®: Sportswear report benchmarks the digital competence of 42 global sportswear brands, looking at over 675 data points across four dimensions: Site, Digital Marketing, Social Media and Mobile.


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Top 10 Ranking

Brand Class . Brand Class
1. Nike Genius . 6. Under Armour Gifted
2. adidas Genius . 7. New Balance Gifted
3. The North Face Gifted . 8. Quiksilver Gifted
4. PUMA Gifted . 9. Reebok Gifted
5. L.L.Bean Gifted . 10. Lacoste Gifted
. . Ranking out of 42 brands

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