To date, tablet strategy for retailers has been an adjunct to development efforts on the PC and smartphone. As tablets continue along the most successful adoption trajectory in history—and begin to surpass all other devices in terms of shopper influence—retailers must reconfigure priorities. This report examines key data, trends, and insights, identifying strategies for retail brands to maximize potential on the tablet platform.
This inaugural report, authored by Scott Galloway, NYU Stern Clinical Professor of Marketing, and a team of researchers at L2 Think Tank, assesses tablet data from 60 retail brands over the past year.
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