Digital IQ Index: Spirits 2013

Absolut, Bacardi, and Jim Beam tied for the top spot in L2’s first-annual Digital IQ Index®: Spirits study. The only brands to achieve Genius status in the Index, Absolut, Bacardi and Jim Beam set the standard in an industry where 80 percent of brands register Average or below digital competence. This inaugural study, authored by Scott Galloway, NYU Stern Clinical Professor of Marketing, and a team of researchers at L2 Think Tank, benchmarks the digital competence of 69 Spirits brands.