Member brands use L2 data and insights to:
Digital performance relative to competitors and understand strengths and weaknesses.
Opportunities to improve digital’s business impact and prioritize capital allocation.
Teams on best practices and help them stay abreast of digital developments and disruptions.
Performance over time to hold teams and vendors accountable.
The L2 Digital IQ Index Reports and customized brand deep-dives provide members sector-specific analysis and rankings, as well as actionable insights to improve their digital marketing executions.
L2 publishes 100+ reports annually ranging from the region- and industry-focused L2 Digital IQ Indices to deep, cross-sector Intelligence Reports to highly topical Insight Reports. Members have access to L2’s entire archive of research.
L2 experts provide members with strategic support to inform key decisions, prescriptive assessments of digital initiatives, and consultative guidance as improvements are executed.
L2 Digital IQ Index
Rigorous analysis and benchmarking of a brand's digital performance in specific regions including the US, EU, UK, and China.
Benchmarks on digital best practices on topics that are strategic priorities for brands including:
Amazon Intelligence ·
Omnichannel Retail ·
The Digital Organization ·
Content and Commerce ·
Data & Targeting
Food & Drink
Watches & Jewelry
“Over the past five years of our partnership, L2 has helped us shape a digital mindset among the leadership team. The various industry reports and yearly Digital IQ deep-dives have helped us understand our performances in a fast-changing digital beauty landscape, and have definitely triggered new digital opportunities.”
— Emilie Maunoury, Special Advisor to the Clarins Group CEO
“L2's digital IQ index has been a key tool for monitoring the progress of Carrefour's digital strategy across multiple markets over the past two years. It enables us to compare digital performance and share best practices amongst countries for a faster implementation in each country.”
— Anne Laure Klein, Group Strategy Director, Carrefour
FY 2015 Earnings Report
“And according to the Digital IQ L2 ranking, we have four brands in the top five in the US and three brands in the top five in China, which is pretty excellent.”
— Jean-Paul Agon, Chairman & CEO