Member brands use L2 data and insights to:
Digital performance relative to competitors and understand strengths and weaknesses.
Opportunities to improve digital’s business impact and prioritize capital allocation decisions.
Teams on best practices and help them stay abreast of digital developments and disruptions.
Performance over time to hold teams and vendors accountable.
The L2 Benchmarking Indexes and customized brand deep-dive provides members with analysis and rankings including actionable insights to improve their digital performance.
L2 publishes 100+ reports annually ranging from the region- and industry-focused L2 Digital IQ Indices to deep, cross-sector Intelligence Reports to highly topical Insight Reports. Members have access to L2’s entire archive of research.
L2 experts provide members with strategic support to inform key decisions, prescriptive assessments of digital initiatives, and consultative guidance as improvements are executed.
L2 Benchmarking Indexes provide analysis and insight for brand performance, profiling best practices and identifying opportunities.
and Mobile Operators
Personal Care, Home Care, OTC Healthcare
Food & Drink
Fashion, Watches & Jewelry
Big Box, Department Stores, Specialty Retail
“Over the past five years of our partnership, L2 has helped us shape a digital mindset among the leadership team. The various industry reports and yearly Digital IQ deep-dives have helped us understand our performances in a fast-changing digital beauty landscape, and have definitely triggered new digital opportunities.”
— Emilie Maunoury, Special Advisor to the Clarins Group CEO
“L2's digital IQ index has been a key tool for monitoring the progress of Carrefour's digital strategy across multiple markets over the past two years. It enables us to compare digital performance and share best practices amongst countries for a faster implementation in each country.”
— Anne Laure Klein, Group Strategy Director, Carrefour
FY 2015 Earnings Report
“And according to the Digital IQ L2 ranking, we have four brands in the top five in the US and three brands in the top five in China, which is pretty excellent.”
— Jean-Paul Agon, Chairman & CEO