Category IQ benchmarking provides a quantitative assessment of who is winning in a given merchandise category and how a retailer stacks up against their competitors. Similar to all L2 benchmarking products, the Category IQ deliverable will outline short, medium, and long term priorities to better utilize digital platforms to drive category performance across channels.

Product Inquiry
search

Search Visibility

Longitudinal tracking of organic, paid, and PLA visibility on Google.com.

pricing

Pricing & Assortment

Comparison of product listing, pricing, and brand-level assortment analysis.

category

Category Merchandising

Deep dive into investments, including content and co-op opportunities.

visibility

On-Site Visibility

Retailer on-site search for category keywords, broken down by brand visibility on first page results

product-merch

Product Merchandising

SKU-level analysis including product listing structure, rating and reviews, and content.