Category IQ benchmarking provides a quantitative assessment of who is winning in a given merchandise category and how a retailer stacks up against their competitors. Similar to all L2 benchmarking products, the Category IQ deliverable will outline short, medium, and long term priorities to better utilize digital platforms to drive category performance across channels.
Longitudinal tracking of organic, paid, and PLA visibility on Google.com.
Pricing & Assortment
Comparison of product listing, pricing, and brand-level assortment analysis.
Deep dive into investments, including content and co-op opportunities.
Retailer on-site search for category keywords, broken down by brand visibility on first page results
SKU-level analysis including product listing structure, rating and reviews, and content.