The L2 Digital IQ index includes sector-specific research to help brands understand how digital is impacting their industry, and a comprehensive, customized Deep Dive into a brand’s performance relative to competitors. The Deep Dive uncovers brand-specific strengths, weaknesses, and opportunities to improve the business impact of digital initiatives. The L2 Digital IQ Index answers the following:
- How does your digital performance benchmark relative to competitors?
- What near and long-term investments should you make to improve your digital performance?
- And finally, How is your performance progressing over time so that teams and vendors are held accountable?
Measuring more than 1,250 data points across four dimensions of digital, providing actionable insights to inform strategic objectives and capital allocation.
Site & E-Commerce
Mobile & Tablet
Comprehensive, customized performance benchmarking brands relative to peers and the Index average of an industry vertical.
Score Card & Recommendations
Analysis of scoring by dimension, identifying strengths and weaknesses relative to competitors.