Category IQ benchmarks an online retailers’ competitiveness across relevant merchandising categories. Retailers use insights to understand share of voice within a given category and improve competitiveness. Brands use insights to help educate their retail customers on category best practices, determine optimal assortment and inform promotional tactics across retailers and optimize co-op marketing investments
The Category IQ examines:
- Search, display advertising and email share of voice in a given category across retailers
- Pricing and assortment
- Content & merchandising best practices
Our research takes both a bottoms up approach to determine retailer visibility within key online consumer discovery points and a top down approach to benchmarking content, assortment and pricing competitiveness across a category. The Category IQ Deep Dive reveals category best practices for retailers, optimization strategies and share of voice tracking.
Pricing and Assortment
Comparison of product listing, pricing, and brand-level assortment analysis.
Search Visibility and Rank
Longitudinal tracking of organic, paid, and PLA visibility on Google.com and retailer site.
Merchandising and Investments
SKU-level analysis of product listings, and deep dive into content investments.