The Gartner L2 Digital IQ index includes sector-specific research to help brands understand how digital is impacting their industry, and a comprehensive, customized Deep Dive into a brand’s performance relative to competitors. The Deep Dive uncovers brand-specific strengths, weaknesses, and opportunities to improve the business impact of digital initiatives. The Gartner L2 Digital IQ Index answers the following:

  • How does your digital performance benchmark relative to competitors?
  • What near and long-term investments should you make to improve your digital performance?
  • And finally, How is your performance progressing over time so that teams and vendors are held accountable?

Performance Analysis

Measuring more than 1,250 data points across four dimensions of digital, providing actionable insights to inform strategic objectives and capital allocation.


Site & E-Commerce


Digital Marketing


Social Media



Competitive Benchmarking

Comprehensive, customized performance benchmarking of a brand’s digital performance relative to peers and their sector’s Index average.

Score Card & Recommendations

Analysis of scoring by dimension, highlighting strengths and weaknesses and identifying near and long-term priorities.