Become a Client

play-buttonThe Deep Dive Explained

Client brands use our data and insights to:

Benchmark

Digital performance relative to competitors and understand strengths and weaknesses.

Identify

Opportunities to improve digital’s business impact and prioritize capital allocation.

Educate

Teams on best practices and help them stay abreast of digital developments and disruptions.

Measure

Performance over time to hold teams and vendors accountable.

Client Benefits

benchmarking

Benchmarking

The L2 Benchmarking Indexes and customized brand deep-dive provides clients with analysis and rankings including actionable insights to improve their digital performance.

research

Research Reports

L2 publishes 100+ reports annually ranging from the region- and industry-focused L2 Digital IQ Indices to deep, cross-sector Intelligence Reports to highly topical Insight Reports. Clients have access to L2’s entire archive of research.

members

Client Support

L2 experts provide clients with strategic support to inform key decisions, prescriptive assessments of digital initiatives, and consultative guidance as improvements are executed.

executive-education

Executive Education

Hosting 65+ events around the world each year, L2 brings together globally-recognized scholars, industry thought leaders, as well as L2 analysts and clients to share insights and business practices in an academic setting.

Methodology

Gartner L2 benchmarks 2,200 brands examining 1,250 data points across four dimensions of digital.

site

Site & E-Commerce

  • E-Commerce and Account
  • E-Tailer Visibility
  • Search and Navigation
  • Content & Product Pages
  • Customer Service
  • Technology
digital-marketing

Digital Marketing

  • Paid Search
  • Organic Search
  • Site Traffic and Web Authority
  • Category Search
  • Advertising Initiatives
  • Email Marketing
  • Earned Media
social-media

Social Media

  • Facebook
  • Instagram
  • YouTube
  • Snapchat
  • Twitter
  • Emerging and Regional Platforms
mobile-tablet

Mobile & Tablet

  • Smartphone Experience
  • Organic Search and Visibility
  • Paid Search Effectiveness
  • Mobile Content & Innovation
  • Mobile Apps

Sector Coverage

Auto

Activewear

Beauty

Consumer Electronics

and Mobile Operators

CPG

Personal Care, Home Care, OTC Healthcare

Financial Services

Food & Drink

Grocery

Hotels

Luxury

Fashion, Watches & Jewelry

Restaurants

Retail

Big Box, Department Stores, Specialty Retail

Client Brands

Become a Client

Our clients use data and insights to benchmark their digital performance and identify opportunities to maximize the impact of their digital investments.