Client brands use our data and insights to:
Digital performance relative to competitors and understand strengths and weaknesses.
Opportunities to improve digital’s business impact and prioritize capital allocation.
Teams on best practices and help them stay abreast of digital developments and disruptions.
Performance over time to hold teams and vendors accountable.
The L2 Benchmarking Indexes and customized brand deep-dive provides clients with analysis and rankings including actionable insights to improve their digital performance.
Gartner L2 benchmarks 2,200 brands examining 1,250 data points across four dimensions of digital.
Site & E-Commerce
- E-Commerce and Account
- E-Tailer Visibility
- Search and Navigation
- Content & Product Pages
- Customer Service
- Paid Search
- Organic Search
- Site Traffic and Web Authority
- Category Search
- Advertising Initiatives
- Email Marketing
- Earned Media
- Emerging and Regional Platforms
Mobile & Tablet
- Smartphone Experience
- Organic Search and Visibility
- Paid Search Effectiveness
- Mobile Content & Innovation
- Mobile Apps