All content produced by L2 Think Tank (L2) is proprietary to L2 and subject to copyright and other intellectual property protections. L2 content is intended to be used by L2 members for internal business purposes only. L2 Research is not to be distributed outside of member organizations without the consent of L2.

Any L2 content made available to the public on our website and blogs (i.e. does not require an L2 member web login to access) may be cited freely. Requirements for using and citing public web content follow.

If you are uncertain about proper citation or permissions, please seek approval. Please allow two business days for review and/or approval of all requests.

How to seek L2’s approval:

Contact L2’s Citation department at info@l2inc.com. Please use the subject line, “Citation Request.”


Rules Governing Use of L2 Content

  • The L2 name may not be referenced or appear in any client or vendor boilerplate without L2’s expressed written permission
  • Full reproduction or citation of L2 research is prohibited
  • All citations must be limited in scope to publically available content, and presented verbatim
  • All citations of L2 research must include the following information:
    L2 Think Tank, Web Page Title of Publication, Original URL or In-Text Hyperlink to Original URL
  • If you are requesting permission to cite L2 content in advertisements, please note the following:
    • L2 will only consider advertising permission for L2 Member Brands or Industry Partners
    • Advertisements shall not appear to be co-sponsored by L2. Services or products advertised shall not appear to be endorsed by L2

Uses That Do No Require L2’s Approval

  • Members of the press may use excerpts from L2’s research without our approval. Please contact Linz@l2inc.com for press access to our research
  • Citation of any material available on our public website (accessible without a member login) or blog, which includes, but is not limited to videos, infographics, charts, and text excerpts from reports, may be used without L2’s approval


Citing Content from l2inc.com

  • Web Pages: All citations of L2 web pages must include the following information:
    L2 Think Tank, Web Page Title of Publication, Original URL or In-Text Hyperlink to Original URL
  • Blog Posts: All citations of L2 blog posts must include the following information:
    L2 Think Tank, Web Page Title of Publication, Original URL or In-Text Hyperlink to Original URL
  • Video and Other Multimedia: All citations of L2 videos, webinars, and other multimedia must include the following information:
    L2 Think Tank, Web Page Title of Publication, Original URL or In-Text Hyperlink to Original URL


Policy Changes

L2 reserves the right to change these guidelines at any time, without notice. These guidelines are for general informational purposes only and L2 reserves any and all rights to L2 Research including but not limited to the right to deny any and all uses of L2 Research.