Example client brand support questions:
How should my brand approach distribution on Amazon and other third-party e-tailers?
What are the pros and cons of a localized social media approach?
As we redesign our site, can you share best practices and best-in-class examples of e-commerce sites?
What is the best strategy for using influencers in my brand’s social media efforts?
What are best practices for using push notifications to mobile devices?
As we redesign our site, can you review our site wireframes for best practices?
$202B Consumer Electronics Enterprise
In anticipation of a new product release, client was interested in cross-sector product launch best practices, with a focus on innovative competitors and platform prioritization of social advertising techniques.
$26B Beauty Enterprise
Client requested an analysis of the digital strategy of two disruptors in the hair color category, with specific focus on search engine marketing data as well as a site and social audit to highlight the asset investments and innovations executed by the disruptor brands.
$72B CPG Enterprise
Client was planning to launch a Japanese brand in the US and requested information about the K-beauty trend in the US, an analysis on its longevity and information on market share sizing of key competitors in the space.
$60B Food Enterprise
Client is in discussion with their agency around social media strategies for the master-brand vs. sub-brands. Client wanted L2's recommendation on how to approach this challenge.
“L2’s benchmarking research has been a highly valuable input into Forevermark’s digital strategy, identifying priority areas for investment and providing insightful sector analysis over the past two years.”
— Jacqueline Crocker, Digital Director, Forevermark
“Through five years of our partnership, L2 has helped us shape a digital mindset among the leadership team. The various industry reports and yearly Digital IQ deep dives have helped us understand our performances in a fast-changing digital beauty landscape, and have definitely triggered new digital opportunities.”
— Emilie Maunoury, Special Advisor to the Clarins Group CEO
“L2’s Digital IQ Index has been a key tool for monitoring the progress of Carrefour’s digital strategy across multiple markets over the past two years. It enables us to compare digital performance and share best practices amongst countries for a faster implementation in each country.”
— Anne Laure Klein, Group Strategy Director, Carrefour