Want to brush up on your digital intelligence? These videos cover highlights from L2’s most recent Digital IQ Index rankings, which analyze brand competence from site to social.
In a competitive industry, these hotel brands are the best at wooing young, digital-first consumers.
Forging New Routes
Rather than focusing on online sales, automakers are making brand sites into information hubs, optimizing for mobile, and streamlining handoff to local dealerships.
Grocery Wakes Up
US grocery retailers are finally waking up and investing in e-commerce. But can they match the skills of Amazon?
Getting With the Times
From Tiffany’s outsized search visibility to Cartier’s superior reach and engagement, these digital investments stand out the most.