Watch Prada’s final installment of its Wes Anderson-shot short film for new fragrance Candy L’eau, featuring French actress Léa Seydoux. With witty French dialogue, beautifully slim-suited men–the plot centers on her falling for two of them at the same time–and a strong Prada aesthetic (Seydoux’s shoes alone drive Miuccia’s point home), this three-part ad is ambitious and gorgeous. But just as equally ambitious Prada ads before it, these for Candy L’eau capture perfectly the Prada woman and Prada message.
Watch an excerpt of this week’s “Vogue Voices” with Balenciaga’s new creative director Alexander Wang, as he describes the unpredictable creative process behind creating a collection. Known for his strong downtown casual designs, heavy on the leather and mesh detailing, Wang proved with his first collection for the Parisian fashion house that he isn’t as one-note as many in the industry thought. He is, however, evidenced by the clip above, as earnest and enthusiastic about designing as ever.
Watch the most NSFW fashion video of the week (year?) brought to you by LOVE magazine’s Katie Grand, filmmaker James Lima and Georgia May Jagger, the model at the center of the controversial “prostitution chic” video featuring Louis Vuitton’s new spring collection. What was intended to be a provocative short film featuring a behind-the-scenes look at the fashion house’s new RTW collection instead became the center of serious debate as women across France accused Grand–and Louis Vuitton by association–of glamorizing the world’s oldest profession. Grand has since apologized, and LVMH has remained silent, probably hoping the controversy won’t affect sales of its now more expensive clothing.
Watch designer Thakoon Panichgul talk about his first and most meaningful Bergdorf Goodman memories in a clip from the highly-anticipated documentary “Scatter My Ashes“. Directed by Matthew Miele, the film, which features every generation of fashionable celebrity from the Olsens and Iris Apfel to Karl Lagerfeld and Amy Fine-Collins–and, of course, the store’s primary tastemaker Linda Fargo–premieres in limited release on May 3rd.
Watch a demonstration of Taiwan-based company Vismile’s innovative new virtual fitting room. The idea behind the new concept, according to Vismile executive Jenan Huang, is so that “consumers no longer need to take all the clothes and try them on one by one.” Another advantage of the new technology is that shoppers can see all 360-degrees of the garment’s fit in one view. Vismile says the digitized fitting rooms will first launch in Taiwan and then hit Western stores, hopefully, sometime next year.
L2 emails keep you up to date on how brands are leveraging digital to grow their businesses.
Join Our EMail List