It was reported last month that the average American would spend approximately $575 on mobile purchases in 2012. Considering that half of all mobile phones in service in this country are now smartphones, that’s a pretty impressive chunk of m-commerce change. A new study, just released by the Luxury Institute, delves even deeper into that figure, identifying specifically the role that the affluent (defined as “U.S. consumers earning at least $150,000 per year”) play in these transactions. Not surprisingly, as is the case on any platform, those with significantly more disposable income spend significantly more than the average American. What is surprising, though, is how much more–and how much more frequently–they use their iPhone, Android or BlackBerry to make a purchase.
Of all smartphone-owning Americans, 37 percent claim to have engaged in some form of m-commerce over the past 12 months. Among the wealthy, this number jumps up to 63 percent, with an annual expenditure total of $628. The most common transactions? Event tickets, gift cards, food and personal electronics.
The Luxury Institute’s study did, however, find a great equalizer between the average-incomed and the wealthy: for both groups, the designated favorite (and most downloaded) apps were Facebook and Angry Birds.
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