If you’re one of the many languishing in an airport right now, take heart in the fact that you’ll soon have much better retail distractions than Cinnabon and Hudson News. In our latest video interview, L2 Founder Scott Galloway discusses the very bright (and very upscale) future of airport shopping. With many luxury brands like Chanel, Burberry, and Cartier already setting up shop in the world’s most affluent travel hubs–and LVMH’s duty-free division DFS growing gangbusters–the notion of picking up a four or even five-figure purchase during a layover isn’t a totally new concept. What is new, Galloway says, is that the world’s most extravagant luxury malls will no longer be in Beverly Hills or Bal Harbour but rather at Heathrow and Dubai International. Whether this retail trend will trickle down to airports outside of the major hubs is less clear, but the enormous wealth coming out of smaller cities across emerging markets certainly presents brands with an enticing opportunity.
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