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The most talked about entity in media and tech circles right now is Twitter. With the social platform’s $2 billion IPO expected at some point in the next week, analysts are busy projecting on everything from advertising partnerships to global growth strategies. This being November and the start of retail’s most lucrative two months, the other big story–which never really has an off-season–is the comings and goings of Amazon. In a new interview on Bloomberg TV yesterday, L2 Founder Scott Galloway offers his thoughts on Jeff Bezos’s larger plan for the e-tailer, which, according to Galloway, will involve a significant transformation from leading online retailer to leading global media company.

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