At Apple’s much-anticipated event in San Francisco yesterday, there were new product launches, a slew of impressive statistics, and unexpectedly, an announcement that new operating system Mavericks was immediately available for download for free. But despite the excitement over the weightlessness of the new iPad Air and the now 1 million apps for sale in the iTunes Store, according to L2 Founder Scott Galloway on Bloomberg TV this morning, “The one word that will be used to describe what happened is ‘pricing.'” Apple’s refusal to make its latest tablet more affordable–the least expensive 16GB model comes in at a hefty $499–means potentially ceding serious global market share in the coming months and years to competitor tablets.

Watch the full interview below:

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