L2 Founder Scott Galloway gave a talk at our Forum about Apple’s plans to crash the luxury party. The technology company operates in the luxury electronics business, and Galloway says there is no reason it would not be looking to enter other luxury areas such as apparel and accessories, which are more profitable. (Fashion retail can deliver margins as high as 80%.) Recent hires Angela Ahrendts (former Burberry CEO) and Paul Deneve (former YSL CEO) are further proof that Apple is looking to expand beyond tech gadgets. Recruiting such high-level execs would not be possible unless the tech company pitched them an opportunity to lead one of the world’s largest tech and luxury brands.
This week, Apple revealed its latest step to capture a piece the luxury market: hiring fashion-forward leather goods brand Clare Vivier to design Macbook cases. Clare Vivier produces women’s bags priced from $150 for a wallet to $600 for a large bag. For its collaboration with Apple, Clare Vivier designed Macbook cases in cobalt, grey nubuck with a red stripe, and black basketweave. The cases are made for Airs and Pros of all sizes and are manufactured in Los Angeles.
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