The average consumer spends 40 minutes a day on Facebook and Pandora, more than on any other online destination. But winning in tech doesn’t mean cutting into those minutes. A few tech companies that are used for less than a minute per day have become billion-dollar businesses, from appointment maker ZocDoc to meal kit deliverer HelloFresh.

A winner: parents. Netflix is rolling out five-minute versions of popular children’s shows to help parents lull their kids to sleep – but that strategy could backfire when the little ones realize they are being duped.

A loser: the handbag sector. As Apple becomes a luxury brand, Coach, Tumi, Kate Spade, and Michael Kors are seeing their stock tumble.

Another loser: religion. The U.S. public is slowly becoming less religious. Fewer millennials pray daily or attend weekly services compared with their older counterparts.

L2 emails keep you up to date on how brands are leveraging digital to grow their businesses.
Join Our EMail List