One of the latest digital features that brick-and-mortar retailers in Europe are offering customers is expedited checkout in-store.
Over half of retailer apps in Gartner L2’s Digital Index: Retail Europe feature a barcode scanner, mainly to provide more detailed product information. However, four retailers—Alcampo, Auchan, Netto and Monoprix— have advanced that technology to allow customers to add scanned items to an online shopping cart in-store, and bypass checkout lines by paying on their phones.
In the UK, Asda, Sainsbury’s, and Tesco are making headway. Asda’s Scan & Go handheld device and Sainsbury’s SmartShop app allows customers to scan items in store, bag them, and pay through a dedicated checkout line. However, hot on the heels of Amazon Go’s launch, Sainsbury’s is now developing a new app that will enable the entire transaction to take place through the app, allowing the customer to just walk out—the true essence of scan and go.
In a similar vein, Tesco is trailing a Scan Pay Go app in its London headquarters. The store is already cashless—capitalizing on the increase in customers paying by card—and has reduced checkout times by half as a result.
The outlook is promising: over half of brands tracked by Gartner L2 provide in-app checkout for e-commerce orders. When combined with the barcode scanner function, an even more frictionless shopping experience could be born.