In our latest video interview, L2’s Head of Research Maureen Mullen explains why she believes the Beauty industry is the most exciting and “best” business in the world today. Citing extraordinary post-recession performances from giants like L’Oréal Paris and Estée Lauder, as well as impressive industry-wide growth across emerging markets, Mullen argues that Beauty’s “accessible luxury” has helped make it the most successful vertical in prestige today.

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