Fashion retailer Opening Ceremony has expressed a desire to be an innovator in Wearable tech. It released a line of bracelets that double as USB cords made in collaboration with technology designer Mohzy. In January, Intel and Opening Ceremony announced a partnership to make a line of wearables, the first one to be a camera bracelet.
As stated in our Intelligence Report: Wearables, the ability of brands to develop partnerships that effectively merge Fashion and Technology will determine the wearable market’s upward potential. Many are already on the way to benefiting from the hypothetical industry. Nike has a partnership with Apple. Fitbit and Tory Burch are set to launch an accessory line, and Android has selected Fossil as future smartwatch partner.
Opening Ceremony is a perfect choice for a wearables co-designer because of its position as a trendsetter to the simultaneously offbeat and stylish. Since opening in Soho in 2002, Opening Ceremony revived DKNY as a streetwear brand and Tevas as a trend item. When tapped to design for Kenzo, Opening Ceremony founders Carol Lim and Humberto Leon took it from a hidden name to a must-know brand for anyone interested in fashion. If there is one brand that can make wearables happen, it’s probably Opening Ceremony.
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