Screen Shot 2014-04-11 at 4.19.53 PMFeatured in our Mobile & Tablets event this week, Home Depot’s mobile site and app have brought stellar results in the first year of their launch. In just one year, traffic has tripled on the Home Depot mobile site. Mobile sales have quadrupled, and the cost of each macro-conversion has decreased by 75%.

 

Behind the success: a simple mobile site and app done right. Both feature geolocation allow users to select a store as their homebase to regularly check availability of products. Item searches return results in the customer’s home store and online in separate tabs, and additional corresponding items are suggested as well. (For example, a search for a shower curtain brings up suggestions for rods, rings and liners.) The closing hour of the customer’s preferred store is

 

The app has voice and barcode recognition and user reviews. When checking out, both the site and app give consumers the option of picking up in-store in addition to shipping. Home Depot’s mobile success is a reminder that while innovative campaigns can drive publicity, most consumers prefer convenience over entertainment.

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