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Just as the first big box brands disrupted independent retailers in the 1960s, Amazon is disrupting big box players today with its vast assortment and rapid fulfillment. Digital investments like voice-based shopping visibility and geolocation are giving retailers a chance to defend their place in the big box ecosystem, as analyzed in L2’s fourth annual Digital IQ Index: Big Box, which benchmarks the performance of 58 big box retailers in the US.

 

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