In the hyper-competitive world of app usage, size appears to determine popularity. Retailers with larger store footprints have more popular apps, according to L2’s Mobile report.

app-store-reviews-relative-to-locations

The study finds that the leaders in app reviews are major players in offline retail – Walgreens, CVS, and Rite Aid –reflecting increased demand as well as comparatively higher investments in developing commerce-related features. For example, Walgreens was the first retailer to integrate its loyalty program with Apple Pay, providing the brand’s more than 85 million active Balance Rewards members with a one-swipe payment experience.

However, several digital-savvy brands including Victoria’s Secret, Target, Best Buy, and Under Armour managed to garner an oversized share of reviews relative to the number of locations. That indicates that brands without a large number of stores can still generate app downloads by investing in digital.

 

L2's Daily Insights in Your Inbox.