Snapchat is a platform with attractive demographics and little brand presence. Despite more than 100 million monthly active users, 71% of which are under the age of 25, just 6% of brands in L2’s Intelligence Report: Social Platforms are experimenting with on Snapchat. Snapchat users share more than 700 million snaps daily, 12x the number of photos share on Instagram. Yet, brand presence trails Vine and Tumblr.
In an attempt to attract brands, Snapchat introduced “Stories” which allows brands to send messages that don’t disappear. Heineken and Audi used the feature creatively; Heineken invited followers to surprise performances at the Heineken House during Coachella and Audi sent snaps poking fun at the Super Bowl. Snapchat Discover makes the platform even more ripe for ads, which can fit in between pages users swipe and scroll to read. The graph below shows which brands have sent and received the most snaps on Snapchat, and likely to be among the platform’s first advertisers.
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