e-commerce-agility-2015-adoption-rates-by-platform-type-among-brands-in-l2-digital-iq-indexA striking realization in L2’s Intelligence Report: E-Commerce Agility: brands across all categories in the Digital IQ Index are moving away from in-house platforms. Nearly 38% of Indexed brands had adopted such a platform in 2011, compared to just 25% in 2015. Meanwhile cloud – used by less than 20% of Index brands in 2011 – is experiencing an increase in adoption.

The growing preference for cloud could have something to do with a demand for flexibility. (Cloud allows changes to digital assets to happen in a short time and at a low cost.) L2 did a 12-week study of 82 brands, and found that the average brand landing site underwent 2.7 changes per week.

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For some categories, cloud platforms may hold an even larger appeal. L2’s study shows brands in the broadlines category make the highest number of weekly landing page updates (3.7):

e-commerce-agility-2015-average-number-of-landing-page-updates-per-week-by-category

For more on how the digital assets of brands using cloud differ from those of brands using other platforms, download a copy of L2’s Intelligence Report: E-Commerce and Agility made in partnership with Demandware.

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