Facebook faced outrage in September as it was forced to apologize for inflating its view metrics. And just a year before, in August of 2016, it had to defend its definition of a view as three seconds. However, neither of these controversies have affected Facebook’s ability to attract brands and budgets to its platform.

As evident in the L2 graph, Facebook has experienced the highest growth in advertising – 95% YOY – among digital video platforms in 2016. Likewise, Facebook has increased its share of overall video budgets by 0.2%. That is just second to YouTube, who which increased its share by 0.4% in the past year.


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