Lord & Taylor announced its new president, former Stitch Fix VP Vanessa LeFebvre, earlier this week. The department store has been making efforts to retain relevancy amidst the retailpocalypse and the new hire could provide the digital expertise to keep the retailer from unravelling.
With talk of winding down or even a possible sale, Lord & Taylor has been continually dropping down Gartner L2’s digital ranks every year. In contrast, online shopping service Stitch Fix boasts a user base of 2.2 million customers with a repeat purchase rate of 86%. Online, Lord & Taylor fails to make content easily shoppable and lacks a mobile presence—a serious offense in today’s mobile-first world. Similarly, the retailer misses a huge opportunity on social media—an area that drives a particularly high percentage of Stitch Fix traffic. Though Instagram captures 76% of total social media interactions for department stores, signaling a major opportunity, Lord & Taylor earns fewer interactions on the platform than nearly 40% of department store brands.
Stitch Fix is supported by a strong pairing of both engineers and stylists, as explained by L2 co-founder Maureen Mullen in this case study. This allows the company to succeed in the sweet spot of online-meets-offline where Lord & Taylor struggles. If LeFebvre’s work with Stitch Fix is any indication, the department store can look forward to a steadier digital future.