UGC can help Luxury Hotel brands dramatically boost engagement. By sharing its Instagram followers’ photos and holding frequent UGC contests, Four Seasons was able to attract seven times as many interactions as the average brand in L2’s Digital IQ Index: Luxury Hotels. That means that of all interactions observed in the study, Four Seasons garnered 15% – more than multi-brand giants Hilton Worldwide and Hyatt.
The strategy isn’t just about sharing photos, but also about curating them to fit the brand image. Half of the photos below are UGC, while half were posted by Four Seasons. Can you tell which are which?