Another myth about digital: technology has rendered physical location irrelevant. L2’s Digital IQ Index: Beauty China finds that location matters, especially when it comes to deciding where to host a site. L2 studies load times of 95 China-specific brand sites in the Beauty category, and finds that those hosted in China load on average 1.9 seconds faster than those hosted outside of the country.

China-site-load-times-beautyThis has real implications as 80% of Chinese consumers will not wait more than three seconds for a website to load. Similarly, nearly 70% of Chinese consumers will find look for an alternative when faced with a slow website. Yet, western brands seam to be unaware of the consequences of remote hosting as 58% still host their sites outside of China.

 

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