In this new video Maureen Mullen speaks about how the search landscape in China is different than in other countries. Google publicly pulled out of China in 2010, making way for Baidu to control 82% of the search market share in 2011. By March 2014, however, Baidu’s shared of the market had been scaled back to 61%, and competitor So.com now controls 25% of the market. As a result, brands have diversified their efforts.
Mullen said China search is all about mobile. Mobile searches for fashion brand terms have increased by 110% year-over-year since 2013. Part of success in China search is understanding how to leverage paid search ads and organic search.