One in seven Americans received a Starbucks card during the 2014 holiday season, making the brand a winner with $1.1 billion in revenue (of $16.4 billion total) from just gift cards. Starbucks is a winner in mobile as well; 16.7% of all mobile transactions were done at the chain.
Email is losing China, as only half of the country’s population uses email. Just 44% of marketing messages are deliverable as a result, making mobile messaging companies the winner. Chinese consumers are skipping email and moving to mobile messaging services. WeChat is the fastest growing platform in the East and West with 468 million users, and is becoming the most effective way to reach consumers.
Families are winning in China, as 2.8 billion people in the country traveled home for the Chinese New Year vs. 48.3 million Americans during Thanksgiving.
Minorities and women lost the Oscars. Just 25 women and nine non-white ethnicities were nominated, compared to 102 men and 118 white nominees. The gender gap was prominent in the academy as well, with 77% of voters being men. The real loser, Scott Galloway says, is anybody who had to sit through the show. Subscribe to our YouTube channel for more.
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