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It’s no secret that Coach has become an increasingly desirable buy on the stock market. The brand’s overall value, relative to competitors like Tory Burch, Kate Spade and Michael Kors, is unmatched. Despite a share price that fell from $75 a year ago to $46 this past February (it’s at just under $59 today), Coach posted an estimates-exceeding 7 percent increase in sales growth last quarter–helping push the 72-year-old brand into $1.2 billion in annual sales. Driven by double-digit e-commerce gains and healthy global growth (in China alone, sales were up 40 percent), Coach is investing in the right people and platforms, releasing products that resonate with consumers, and one of the few brands doing multi-channel extremely well. In the video interview above, L2 Founder and NYU Professor of Marketing Scott Galloway discusses the company’s recent momentum, citing outstanding leadership, commitment to digital, and best in class CRM as just a few reasons why he believes, of all the prestige brands today, Coach represents the retailer of the future.

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