In this segment of Bloomberg’s Bottom Line, L2 Founder Scott Galloway says 24-hour shopping periods such as Black Friday and Cyber Monday are becoming less influential and shoppers are finding the best deals on their own timeline. As pre-purchase research becomes the norm, consumers are realizing discounts will still be available after Black Friday. Similarly the novelty of Cyber Monday is waning, as e-commerce no longer warrants a dedicated holiday. Galloway says we are moving away from brick-and-mortar and e-commerce to simply retail. See full video here.
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