Print is far from dead, at least for magazines that runs cosmetics and food ads. Just this September, Vogue released its second largest issue with 665 ad pages. (The largest was the 2007 September issue with 727 ad pages.)
A look at advertising spend across all sectors shows that Food and Cosmetics brands are propping up magazine revenue. In the first quarter of 2013, advertising in those categories grew 10.1% and 14.2% year-over-year, respectively. Another Condé Nast title Bon Apétit sold 91 ad pages in September, a 49% increase from the year before.
Other than Apparel and Accessories, which increased print advertising spend by a slight 0.4%, other categories spent less on print ads in first-quarter 2013 than they did the year before. Home Care and Financial services led the decline by 17% and 8.1% respectively.
Cosmetics spending on print advertising is surprising since e-commerce in the Beauty industry grew 29%, whereas the industry overall grew 6%. Perhaps further indication that the lines between digital and print advertising are blurring, as they are in e-commerce and retail.
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