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In advance of the release of our first Multichannel Retail Intelligence Report tomorrow, we asked L2 Founder Scott Galloway to define the term “multichannel” and to offer examples of brands that have done multichannel retail well.

For more on our study, which looks at how effectively 79 prestige retailers’ have used online channels to drive traffic in-store over the past year, check our site and blog tomorrow for the full release and our latest animated video.

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