Retailers’ biggest problem might be transportation. With consumers expecting same-day or next-day delivery, fulfillment innovation has become the next frontier for brands looking to succeed at e-commerce.

Amazon’s drone technology may not necessarily be the most advanced in the industry, but L2’s Evan Bakker thinks it has an advantage that none of the other players can hope to match. Listen to his take on Dell’s Trailblazers podcast here.

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