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In Europe and across the globe, department stores are facing competition on multiple levels. Brands like Zalando, which were formerly disruptors in the industry, are themselves being disrupted by Amazon. Established European department stores are struggling to keep up as mobile investments stall, and fast fashion brands garner more attention on key social channels than established luxury stores. In this video, L2 Business Development Director Chris Hoyle covers European highlights from L2’s fifth annual Digital IQ Index: Department Stores, which benchmarks the digital performance of 64 department store brands across 14 countries worldwide, including 23 brands in Europe.

 

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