Released today, Experian’s 2012 Digital Marketer: Benchmark and Trend report offers a quantitative look at the past year’s trends in digital behavior, both in domestic and international markets. For L2, the habits of the wealthy luxury consumer, referred to in the report as “American Royalty,” are of particular interest. Intriguingly, not only are the top 1 percent spending more money online — that’s to be expected — but they’re also much more reliant upon mobile internet than the rest of us. According to the study, the wealthiest U.S. consumers are twice as likely to need online access while on the go; with this mobile connectivity, they are 74 percent more likely to send emails, 50 percent more likely to access online entertainment, and 41 percent to perform online searches.
With an average of more than $40,000 available in pure spending money, it’s almost certain that American Royalty are also using one of their many mobile devices to do a little shopping.
(Image via Fast Company)
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