Like other brands, Revolve boasts endorsers from micro-influencers to Kim Kardashian. But what sets this apparel e-tailer apart is how it’s used that hype to grow into a multibillion dollar business. In this video, L2’s SVP of Retail Lauren Kaufman Witten and Chief Strategy Officer/Co-Founder Maureen Mullen discuss how Revolve uses social media, merchandising, and other tools to differentiate itself from other online fashion destinations.

Disruptors is a series looking at brands disrupting through digital.

Daily Insights in Your Inbox

Edit your preferences or unsubscribe