Dollar Shave Club is the prototypical digital disruptor: a brand that used 21st-century innovation to turn an entire industry on its head. In this video, L2’s SVP of Retail Lauren Kaufman Witten and Chief Strategy Officer/Co-Founder Maureen Mullen discuss how the discount razor company rose to be acquired by Unilever for $1 billion.

Disruptors is a series looking at brands disrupting through digital.

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