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Like most salty snack and chips brands, Doritos is good at social media. The brand generated more than 250,000 Instagram¬†interactions between April 2017 and March 2018, earning a spot in the Gifted category of Gartner L2’s Digital IQ Index: Food.

In this video, you’ll learn about the bold moves that scored the chip maker its high-profile victory, as well as the digital spots where Doritos is more fragile.¬†

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